10 August 2026
ReNew
· Clean Energy Humse Hai’ marks ReNew’s 15-year
journey and celebrates the people powering India’s clean energy future
· Collaboration with Sony Pictures Networks
India will bring the campaign to life through Kaun Banega Crorepati season 18
Gurugram,
India | 10 August 2026: ReNew, India’s
leading decarbonization company, today unveiled its new national brand
campaign, ‘Clean Energy Humse Hai’, celebrating India’s clean energy
transformation, the collective effort of millions of Indians powering this, and
ReNew’s role in it. As part of the launch, ReNew has partnered with Sony
Pictures Networks India (SPNI) to bring the campaign to life through Kaun
Banega Crorepati (KBC 18), one of India’s most-watched and trusted entertainment
game show.
Rolling
out across print, television, connected TV, digital, outdoor and social media,
the campaign marks ReNew’s 15-year journey alongside India’s evolving clean
energy story. It also signals the company’s next chapter as it expands beyond pureplay
power production into the B2C space via its solar manufacturing business.
Since
inception, ReNew has played a pioneering role in advancing India’s clean energy
transition. From a 25.2 MW wind project in Jasdan, Gujarat, in 2012, the
company has scaled its operations to ~20 GW across 10 states, becoming one of
the largest renewable energy companies in the country. Going beyond solar,
wind, and battery storage, it is playing a leading role in strengthening and
backward integrating India’s solar value chain with ~9 GW of solar
manufacturing capacity.
The campaign
showcases ReNew’s several industry milestones, including becoming India’s first
renewable energy company to cross 1GW, 2GW and 5GW of installed capacity.
Today, the company generates nearly 8% of India’s renewable energy, enough to
power more than 21 million households annually. Through its CSR initiatives,
ReNew has also positively impacted over 1.95 million lives. The campaign
captures this journey from the lens of the people who are benefitting from
India’s clean energy transition.
The
campaign film celebrates India’s visible transformation as clean energy
reshapes the way India lives, works and grows. Set to an evocative rendition of
“Sabke Hisse Dhoop Ka Tukda, Khil Gaya
Mere Desh Ka Mukhda,” the it reinforces the idea that the benefits of clean
energy belong to everyone and that India’s progress is powered by collective
action.
As
Associate Partner on Kaun Banega
Crorepati Season 18, ReNew will help reduce KBC’s carbon emissions through
renewable energy, reflecting the campaign’s clean energy commitment on one of
India’s biggest entertainment platforms. Additionally, as part of a special
sustainable makeover initiative, ReNew will install solar panels at the homes
of select contestants, which will be later showcased over the course of the
show.
Vaishali
Nigam Sinha, Co-Founder and Chief Sustainability Officer, ReNew, said:
“For fifteen years, ReNew has had the
privilege of partnering in India’s clean energy journey. ‘Clean Energy Humse
Hai’ reflects our belief that this transformation belongs to every Indian and
that each of us has a role to play in building a cleaner, greener and more
prosperous future.”
Gaurav
Banerjee, Managing Director & CEO, Sony Pictures Networks India (SPNI), said:
”We believe the most meaningful partnerships are those that combine purpose
with powerful storytelling. Kaun Banega Crorepati reaches millions of homes
across the country, making it a perfect platform to spotlight the importance of
clean energy. Our collaboration with ReNew on 'Clean Energy Humse Hai'
contributes to a campaign that celebrates India's progress towards a more
sustainable future."
Campaign
Details:
Campaign:
Clean Energy Humse Hai
Creative
Thought: Badal Raha Hai Desh Ka Mukhda
Creative
Agency: Saatchi & Saatchi India
Broadcast
Collaboration: Sony Entertainment Television, via Kaun Banega Crorepati (KBC)
Platforms:
Television, Connected TV, Digital, Outdoor and Social Media
Languages:
Hindi, English and regional adaptations
Launch:
August 2026
About ReNew
ReNew is a leading decarbonization solutions company listed on
Nasdaq (Nasdaq: RNW, RNWWW). ReNew’s clean energy portfolio of 20.2 GW
(including 1.7 GW/6.2 GWh of BESS) on a gross basis as of May 18, 2026, is one
of the largest globally. In addition to being a major independent power
producer in India, we provide end-to-end solutions in a just and inclusive
manner in the areas of clean energy, value-added energy offerings through
digitalization, storage, and carbon markets that are increasingly integral to
addressing climate change. In addition, ReNew has 6.4 GW of solar module and
2.5 GW of solar cell manufacturing capacities and is expanding its solar cells
manufacturing capacity by another 4 GW, which is expected to be operational by
December 2026. For more information, visit www.renew.com and follow us on LinkedIn, Facebook, X,
and Instagram
Press Enquiries | ReNew | pr@renew.com
About Sony Pictures Networks India Private Limited (formerly known
as Culver Max Entertainment Private Limited):
Sony Pictures Networks India Private Limited (SPNI) is an indirect
wholly owned subsidiary of Sony Group Corporation, Japan.
A leading media and entertainment conglomerate, SPNI comprises 29
Premium Channels in both SD and HD formats, including leading Hindi General
Entertainment Television Channels - Sony Entertainment Television; Sony SAB and
Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General
Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1,
Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports
Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3,
Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!;
English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC
Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and
Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the
independent production venture for original content and IPs for TV and digital
media - Studio NEXT. This Network reaches out to over 700 million viewers in
India and is available in over 150 countries.
Recognised as an employer of choice within and outside the media
industry, SPNI is a recipient of several awards, including India’s Best
Companies to Work For 2021 by the Great Place to Work® Institute, India,
Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies
Index 2024 and listed as one of the 100 Best Companies for Women in India for
eight consecutive years by AVTAR & Seramount. In recognition of the
company’s unique workplace culture and exceptional people practices SPNI won
the ET Future Skills 2024 for Best Learning Program Supporting Change
Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for
Best Employee Engagement Program and Best Games Based Learning Program.
SPNI is in its 31st year of operations in India. Besides having
overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private
Limited, and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
Media Contacts:
Gaurav Laghate: gaurav.laghate@setindia.com
Jolenta D’Souza: jolenta.dsouza@setindia.com
